Snap has rolled out a Tiktok and Instagram Reels-like feature in the app called Spotlight. It’s being pitched as an entertainment platform that’ll host user-generated content. The app is trying to leverage its reach of more than 100 million active users.
The app debuted as a photo or video messaging app and then expanded via its Stories feature. However, you can only view the content of your friends or profiles that are set public. Unless you’re an influencer, getting discovered within the app has been a complex task .
The new Spotlight feature bridges this gap and lets users share their content with a larger audience. Most importantly, via Spotlight, Snapchat wants to give content creators in India more choice. Snap will pay creators whose content goes viral on the platform, and it has allotted US$ 1 million per day for payouts, also extending to India.
However, Snapchat users must be 16 or older, and where applicable, obtain parental consent to earn to be eligible for earnings. It’s also won’t be as easy as posting on Instagram. Spotlight content is moderated and doesn’t allow for public comments. Snaps submitted to Spotlight must respect Snap’s content guidelines to receive a distribution.
It’s worth noting that to submit content, a user may not necessarily have a public account. They can share “original content” even with their regular Snapchat account with default privacy settings.
Snap has also highlighted that stolen or reposted content from other platforms will be reviewed, and the primary push for Spotlight is original content. The company said that when a user wants to interact with the post beyond just viewing it, they will then be redirected to Snapchat.
Spotlight is now available in India, Mexico, and Brazil. It’s already available in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France.