YouTube launches another ad format that connects the audience to brands while engaging them to ambient listening.

Dubbed as audio ads, the new ad format aids brands in expanding their reach and grow brand awareness with audio-based creative audience and brand safety features as video campaigns.

In addition to audio ads, YouTube is also launching dynamic music lineups powered by advanced contextual targeting. This finds the ideal mix of content for the brand’s audience and sentiment.  It is composed of dedicated groups of music-focused channels across popular music genres, as well as moods or interests to easily reach music fans globally and drive results for a specific business.

Advertisers are highly encouraged to run creative tests for the audio ads through YouTube’s Video Experiment, a feature that allows brands to run tests useful for developing ads for a specific target audience with no extra costs.

Audio ads are now available in beta via auction on Google Ads and Display & Video 360 on a CPM basis with the same audience targeting options, bidding strategies, and Brand Lift measurement capabilities as YouTube video campaigns.


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